JustFab: The Goose of the Golden Eggs in the Internet Fashion World

If you come across Adam Goldenberg on the street you would never imagine him to be the co-CEO of a fashion company. This a guy and a nerdy one at that, but he and his partner Don Ressler have reshaped the way women buy shoes online.

These Two Guys Have a Passion for Fashion
Both Don Ressler and Adam Goldenberg were successful online businessmen before they started this huge success. What makes them stand out from others? They were good at was spotting trends and developing business within that area. What is their secret? “It has to become our passion,” says Goldenberg. “And then it has to be fun.”

These two nerds are the guys that founded the popular JustFab at http://digitalexperience.nrf.com/speaker/adam-goldenberg, which is not only a fashion e-store but also has an integrated social function which matches a girl’s style to weekly products that meet her taste.

Goldenberg started his first company at the age of 15, a gamers social media site, which he later sold it to Intermix Media, the owner of MySpace. He quit school and became the Vice President of Strategic Planning. At the age of 20 he became the youngest COO of a publicly traded company. It was here that Adam met his current partner Don, an entrepreneur and brand building specialist who also sold his business to Intermix in 2001.

In 2006, they joined forces and created the e-commerce platform known as Intelligent Beauty. This was a platform under which they established various brands and became health and beauty Internet leader. It is here that they came up with their idea of the ultimate personalized shopping experience, merging social interaction with cutting-edge fashion at an affordable price. They decided that to get a better user experience they needed to make fashion social and fun, so they set up the personalized platform known as JustFab on VB Profiles, a membership fashion community where members get a selection of shoes or handbags tailored to their taste. This keeps engagement and subscriptions high. JustFab shows women how to wear an item and demonstrates how to complete the look.

Bottom Line
When Adam Goldenberg started JustFab he didn’t know the difference between a pump and a peep hole shoe, but it was his Internet social skills and knowledge that allowed him to merge the power of technology with the fun of shopping. Today JustFab is a lucrative online fashion business that makes shopping fun and interactive.