The Los Angeles times recently did an article about JustFab. JustFab is a company that is completely subscription-based. When a member decides to join JustFab, all they have to do is pay a monthly fee, and then they will be able to order the items that they want. JustFab seems to be one of the only companies that is doing well when it comes to subscription-based sales. One of the founders of JustFab is named Adam Goldenberg, and he spoke about how the company is planning to make some changes in August. Goldberg brings out that the company might get a new name which avoids the word fab. Apart from that, the company possibly will be going public, but it is not certain exactly when. Reference: http://www.latimes.com/business/la-fi-justfab-subscription-20160629-snap-story.html
JustFab has been able to expand beyond just being a company that sells women’s shoes, and they are a company that sells handbags, and a children’s clothing line called FabKids. The new active-ware brand from Kate Hudson called Fabletics has been a very popular addition to JustFab as well. There are individuals that can become VIP members of JustFab. These individuals can choose to avoid being billed if they are not going to make a purchase during a month, or they can buy something else if they would like.
Each individual that is billed from JustFab gets to pick out items that they are interested in. They are never receiving items that they do not like. Even though the company came under fire because of settlement that happened 2014, it became very evident that JustFab was an honest company. They have now done even more to eliminate problems with confusion when it came to subscriptions. JustFab has done even more to improve their customers experience, and they have corrected any past mistakes that may have led to issues.