Fabletics has become successful by getting to know its customers and by taking its time in scaling their company. Instead of the pop-up method, Fabletics has utilized a Lifestyle Quiz to find out more about its newest members. This has helped Fabletics to provide the very best and most personalized service to its customers. The Lifestyle Quiz that members take tells Fabletics what it is that the consumer is really after so that they can provide just the right product.
Instead of being at a disadvantage thanks to “showrooming,” Fabletics has used a reverse showrooming technique to prevent shoppers from browsing and then inevitably buying elsewhere. Because of this, Fabletics has a member base that shop in-store with another 25 percent becoming members in-store. It doesn’t matter where their members shop, either in-store or online, their purchases all count towards their shopping cart. Wherever they shop, they are still getting the great service and personalized shopping experience that they want.
Kate Hudson, the founder of Fabletics, is very much involved with her company and is in charge of deciding what stays on the market and what gets scratched. She knows exactly what the customer wants thanks to the Lifestyle Quiz that new members take and can adjust her athleisure line accordingly.
Even though Kate doesn’t have a traditional business degree, she knows what the customer wants. She is also a very active and involved owner of her company.
Fabletics has not gone unnoticed, and even celebrities have fallen in love with the brand. Fabletics is not just about great athleisure wear bit the brand is all about empowering women and making its members feel comfortable and sexy in what they wear.
Although Fabletics has had its fair share of hurdles, it has proven to be a very successful company that values its customers. They offer great workout wear for a price that will fit into every budget without skimping on any of the quality. Information has helped the company to grow and the data collected helps them provide their customers with exactly what they want.
Fabletics has even gotten a great rating form the Better business bureau and in just 18 months. Their partnership with TechStyle Fashion Group has also proven to be a smart move, and they have grown profusely because of it. Fabletics already has 22 retail stores and has big plans to expand over the upcoming years.