Doe always aspired to be an entrepreneur. She was into music, fashion, and makeup. She was always unique, and had the drive to be herself no matter what. She always searched for bold and vibrant colored cosmetics, but had a very hard time finding them. This inspired Doe to make her own. In 2008, she launched her fist bright and bold cosmetics. Her Lime Crime Cosmetics line became a huge hit. At first they doubted it because they thought that most people wouldn’t want to purchase lipstick they couldn’t try on, but she proved them wrong, and now many different cosmetic lines followed the pattern.
Makeup has always been a big part of her life and who she is as a person. Makeup to her, is another form of self-expression and freedom. She has always believed that beauty isn’t just natural or what looks best, she believes that it is how you feel. Doe has always used clothes and makeup as a way to be a unique individual. This is where her makeup line is so unique. She is very connected to what her cosmetic line is all about. She knows her company and what it stands for. She goes as far as trying on every product before she launches them. She is pretty in tune with her customers.
Doe has learned to trust her gut instinct as a tactic to be successful. Intuition is her second nature and she refuses to seal a deal if she doesn’t have a good gut feeling about it. A great way in which she has reached her success is by being confident and knowing her brand! She also believes that treating her employees, vendors, and partners with love and respect is very important to be successful, because everyone deserves to feel appreciated. Another tactic she uses is uplifting people and encouraging them with positive reinforcement.
Her biggest influence in her life is her Husband/Partner, Mark. Sixteen years ago they started a rock band together and have been inseparable since. He is now Lime Crimes president!