Doe Deere has become a very popular person in the cosmetics industry. People that are fans of the Lime Crime brand know exactly who she is. She is someone that has founded the company that caters to people that are looking for an alternative brand.
No longer are the rules of gender specified for makeup anymore with Lime Crime. People that have been tired of the same different shades of red are getting a chance to see aqua, orange and purple colors of lipstick with Lime Crime. This is what the brand is all about. Doe Deere is reshaping the way that consumers perceive cosmetics.
Doe Deere has been able to do this with a great level of clarity because she is building a brand that does not look like anything else that is out there. She is not out to look at what the rest of the competitors are doing (http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/). Doe Deere is standing her own ground and building the company the way that she wants to build it. This has allowed her to gain a significant amount of respect from consumers that would much rather connect with a brand that is original and designed with a completely different way.
It is obvious that people are looking at what Doe Deere is doing with the Lime Crime brand. It has received more than a million followers through Instagram. This shows that people are excited about this brand of cosmetics and they are paying attention to what Doe Deere is doing next. She knows that her fanbase is loyal, and she also makes videos where she shows people how to apply makeup. This is great for the brand because it allows her to promote new products while she shows people how to utilize what she is selling.
The great thing about Doe Deere and her ability to market the brand and this way it is the amount of money that she has saved when it comes to advertising. She does not fall into a traditional operational structure. This has allowed her to cut her operating costs drastically. Learn more; https://ideamensch.com/doe-deere/
She does not have to worry about what the competition is doing when it comes to television commercials. This is not anything for her to worry about because she has a solid connection to the internet users. This allows her to gain quite a bit followers without having to spend money on advertising.