Consistency Key To Success For Alexandre Gama

Alexandre Gama has been working in the Brazilian advertising industry for over 35 years. His key to success has been doing great work with consistency and striving for innovative ways to express creativity.

Gama has been the CEO of the Brazilian agency Neogama since he founded the company back in 1999 after two decades working in various capacities in many other agencies. A 1982 graduate of Armando Alvares Penteado Foundation, Gama worked tirelessly as a copywriter for the first 8 years of his career. This is where he gained a reputation as one of the best writers of the last quarter of a century. After moving onto a few other agencies as a copywriter and creative director, Gama felt the urge to become an entrepreneur and started Neogama. The company has become one of the most widely recognized agencies int he world, winning over two dozen Golden Lion Awards at the Cannes Film Festival.

Chapstick no Longer the Lip Balm Leader

With a lip balm handy, alleviate dry, chapped lips is easy and simple. Despite the growing number of lip balms on the market, oftentimes people reach for the popular product or the name they grew up with. Usually the Chapstick name is one that stands out in a person’s mind. The brand has been around forever (okay, since the 1880s, which is almost forever) and is likely the lip balm that your mom handed you to coat your lips as a youngster.

But times have changed and brands have evolved. Chapstick may no longer be the brand that it once was, nor the brand that provides your lips with the protection and smoothness they truly need. In fact, new studies suggest that EOS lip balm, a brand that came along about seven years ago, is a better option than the original tried and trusted Chapstick brand. The study showed that people are reaching for EOS and Burt’s Bees lip balms more so than Chapstick and Blistex, the two longest-selling lip balms on the market. See, http://www.ulta.com/brand/eos.

EOS certainly made headlines when they released their lip balms in fun shaped canisters and in delicious flavors. The lip balms were so much more, however, designed to engage all of a woman’s senses while protecting her lips fully. Once celebrities like Kim Kardashian and Miley Cyrus made the spotlight with a ball of EOS in hand, the brand quickly excelled into a company selling more than one-million lip balms on a weekly basis. Visit the EOS Facebook page and YouTube channel for more information on the brand today.