Lime Crime makeup is on a roll these days, and its founder Doe Deere couldn’t be more thrilled. It took a while to gain major prominence, but now that dream has come true, and it’s an amazing milestone for the little girl from Russia who moved to New York City with a dream and a box of crayons.
Color has always mattered to Doe Deere, as she likes to incorporate brightness to her fashion, to her hair in candy-colors and most importantly to her makeup. Traditional society has always taught women to play safe with beige makeup and a couple of bold, allowable shades, but Doe Deere was looking for more. So, in 2008, she began her Lime Crime makeup company and brand, and lucky for the world, she has never looked back.
Doe Deere has always enjoyed coloring outside the lines, and that’s what Lime Crime makeup is all about. It’s makeup that’s free and bold on a crazy, radical color palette. The line features blue, green, gold and black lipsticks, to name a few and eye shadow palettes that come from another galaxy altogether. That’s the beauty of Lime Crime, because it allows the one who wears it, freedom of expression.
Doe Deere’s Lime Crime shopping website sums it up best at her About Me page:
“I make makeup for girls and boys like me, who express themselves unapologetically. Lime Crime is freedom to be you!”
Maybe the message is really sinking in, because times have changed, and makeup has now emerged with an edge. Lime Crime’s Instagram has recently posted two million new followers. The cosmetics line is also making its way on to the red carpet with big stars like Katy Perry rocking Lime Crime lipsticks. Nicki Minaj did a magazine cover shoot with her lips painted in the bold opacity of Lime Crime.
Major makeup brands are starting to copy the Doe Deere Lime Crime attitude and concept, by launching their own dupes in blue, yellow and green lipsticks. Doe Deere doesn’t seem to mind, as she’s too busy building a cult brand.
At the moment, fans around the world are crazy for her Velvetines, Unciorn and Perlees lipsticks. These are big, bold and a bit naughty colors like none else. Best of all, Lime Crime makeup is quality made with incredible pigments for the price.
Lime Crime makeup is based in Los Angeles, CA.