How Jose Auriemo Neto Got His Posting On BOF

Jose Auriemo Neto is married to Mariana Landmann Auriemo and with her they are blessed with two children. During his free time he spends time with his family or at the goal club. He is the Chief Executive Officer at JHSF.

As a teenager, Jose Auriemo Neto was referred to as Zeco. At that tender age, he participated in International Youth Coexistence that took place in Japan and also moved to Europe for a while for horse riding classes with Nelson Pessoa Filho. These characters showed his independence, courage and the will to take the risk from a very young age. Zeco decided to undertake engineering at the age of 17 from the Faculty of Engineering in Sao Paulo. At the moment he also worked in JHSF at the parking administration section. Before he could finish his course, Zeco felt his course was not in engineering but he was more interested in the fashion business to be precise that of JHSF.

JHSF is out to expand and in this attempt, it absorbed Catarina Fashion Outlet in October 2014. The store is located 60 kilometres from Castello Branco Highway and 40minutes to the town of Sao Paulo. Catarina Fashion Outlet is to house high end brands, for example, be the only store where one can find Gucci in Latin America. It will also house other brands like New Balance, Puma, Diesel just but to mention a few. JHSF is expected to have an additional 29 stores with over 200 brands and 160 operations. Catarina F.O is expected to be the biggest outlet in the country.

The business of fashion released their new edition of BoF 500 this year and with it came a list of the most influential people who are in the fashion market. This year, Jose Auriemo Neto the chief executive officer of JHSF was among the people who were on the list. Jose Auriemo Neto is from, Brazil and has caused a big difference in Brazil’s fashion world. Not so long ago he launched Cidade Jardim a shopping mall that contains products from all over the world even the famous brands like Rene Caovilla, Pucci Valentino among many others. He is also a real estate developer and brought Jimmy Choo and Hermes to the country. He was also honored during a gala dinner in New York on 08/12/2018.

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