The RealReal Launches Into Beauty Testing
The RealReal is selling brands in step with their maintainable luxury values.
The affluent e-commerce resale site engages in a brick-and-motor area in a novelty store in Las Vegas and in Manhattan SoHo. The RealReal now carries a variety of beautification products. The beauty merchandise has been accessible to customers for sale in the SoHo chain store, beginning at the holiday time, according to a source from the company. The Las Vegas is also selling the beauty products.
The RealReal is testing a managed assortment of beauty merchandise in the brick-and-mortar areas. The company’s goal is to finish the client’s journey at their stores by providing an assortment of beauty products. According to the Chief Merchant, Rati Levesque, the company wants luxury clients to see them as a company that can be trusted to carry the best convertible assortment of magnificent merchandise of all classification of beauty and clothing. According to Rati Levesque, the company is in its initial phase, but the intention is to invest or capitalize more greatly in the beauty category, in the next few months.
According to a source, even though The RealReal business design is based on consignment, the beauty merchandise they are selling is new. The brands The RealReal sells are a variety of non-toxic products that are in sync with their viable luxury standing. Included are Joanna Vargas, Pai Skincare, Babo Botanicals, Uma Oils and many others. According to a source, The RealReal buys the merchandise directly, and not from third-party merchants.
The RealReal has followed in the footsteps of other companies who sell clothes, and are now involved with selling beauty products.
Eight Riley Rose stores were opened by Forever 21. During the last year, Madewell, Free People, and Anthropologie gave out a great number of beauty initiatives that was concentrated on labels that were Millennial-friendly products. According to experts in the industry, companies are using beauty to attract clients to brick-and-mortar shops and guaranteeing their product setting.
Julie Wainwright, CEO, and Founder of The RealReal, they are getting home brands and beauty who have a desire to sell new merchandise in their stores.
Find out more about The RealReal: https://www.instagram.com/therealreal