There exists a company known as an online management system, Status Labs. It is a company dedicated to performing professional services that ultimately benefit the customer tremendously. By focusing on public relations and digital marketing Status Labs has found an effective method to strongly combat negative presets about a customer. In fact they found this industry leading method in the field by correcting their own public relations in 2015, when a crisis hit the companies reputation.
By quickly analyzing the situation and promptly putting a change in action they were able to avoid a plummet and direct their attention to the slow incline towards a solid reputation. Learning that to make any reputation change you are required to change yourself, and Status Labs did just that. With the resignation of the previous president of the company they were able to exchange the scapegoat that adversely effected their reputation and put a different and more relate-able character in play. This greatly changed the way the public was viewing them, from a rather negative assumption to a positive assurance, Status Labs’ reputation increased tremendously for the positive but there was still much more necessary steps to take to secure an effortless climb to a well established reputation and online presence.
The next thing, which greatly influenced the reversing of negative perception of the company to positive ones, was to enhance the outreach to the local community. Status Labs explains that without proper exposure it creates an open gateway for the public to vilify and demean a company. As soon as the change was made and they had finished the transference of president of Status Labs they began their work in local communities by working with many non-profit organizations, food banks, and blood drives. Doing this further defended their growing positive image which enforced and increased the growth of their public relation exponentially. Doing similar things within these categories cemented Status Labs’ reputation and taught them priceless lessons about a company and their own service. Learning the negative impact that crisis’ like these have on the workplace further empowers employees of Status Labs and assists in providing these core lessons to all of their customer base.
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