Over the past four years, Lake Tahoe has faced a drought and an incorporation battle over the Olympic Valley. Andy Wirth, CEO of Squaw Valley Ski Resort feared that the incorporation was a threat to the local businesses and civil climate; until they withdrew their effort to incorporate Olympic Valley. Wirth stated “It was truly a recipe for disaster, for fiscal disaster” in an article published by the Reno-Gazette Journal.
Wirth is a chairman on the board of Reno-Sparks Convention and Visitor’s Authority. He was appointed by the board in July 2013. He stated that “Enhancing air service is vital to the ski industry”, in an article that was published on SierraSun.com. He has outstanding experience in international resort management and has helped many airlines become more advanced with flights specifically for resorts. Wirth also stated in the article, how honored he was to represent the board, and how he planned to take their airport to a higher level in order to increase traveling to their region.
In 2016, Wirth will improve their transportation issue by opening a base to base gondola from Squaw Valley to Alpine Meadows. Allowing customers to ski each mountain without having to drive to different parking lots. Meaning there will be less cars on the road, so driving by Lake Tahoe will be less hectic. Wirth focuses on improving the local area and hopes to bring the community back together. The past four years have been difficult on the community of Lake Tahoe. Small businesses and locals have struggled financially. Hopefully with all the plans that Andy Wirth has in-store for the Lake Tahoe area, it can get the community back on its feet again.