Alexandre Gama has been working in the Brazilian advertising industry for over 35 years. His key to success has been doing great work with consistency and striving for innovative ways to express creativity.
Gama has been the CEO of the Brazilian agency Neogama since he founded the company back in 1999 after two decades working in various capacities in many other agencies. A 1982 graduate of Armando Alvares Penteado Foundation, Gama worked tirelessly as a copywriter for the first 8 years of his career. This is where he gained a reputation as one of the best writers of the last quarter of a century. After moving onto a few other agencies as a copywriter and creative director, Gama felt the urge to become an entrepreneur and started Neogama. The company has become one of the most widely recognized agencies int he world, winning over two dozen Golden Lion Awards at the Cannes Film Festival.
Kerrisdale Capital issued a negative report last week on the biotech firm, Proteostasis. Proteostasis recently made claims of developing a new drug for cystic fibrosis patients that is able to increase lung performance dramatically. Though the data they have presented is not very good and they have been highly transparent in their testing. This is what urged Sahm Adrangi to do some digging on the company, allowing Kerrisdale analysts to go over the data. Sahm Adrangi is a high-profile investor that has tackled other problem companies in the past and to great success actually. His reputation is good and many in the business world are ready to follow his lead, especially other investors to his successful track record.
This new drug that is being produced by Proteostasis had an extremely small sample size, consisting of just four individuals. For a disease like cystic fibrosis, claiming to have made a breakthrough is a big thing, and this is shattered when looking at the true data, which isn’t in good shape to begin with. According to Sahm Adrangi, Proteostasis’ has very messy data that cannot be understood easily. There results that have announced aren’t even accurate in their own data. With a sample size of four patients, results are skewed and possible just placebo. For a biotech company, offering data that has no actual information or results to be seen is a very bad thing. Whether its due to poor testing or bad management, either way, it’s shady for the business.
Sahm Adrangi’s statements and the report issued by Kerrisdale has had a noticeable impact on Proteostasis already, causing their share value to dip more than 15 percent since the report was released. This also caused the biotech firm to sell nine million of their own shares to recoup money for their continued testing. With that said, Proteostasis currently has more than 70 percent of their stock value invested in their drug, which could prove fatal for the company if it is not effective for patients.
Doe Deere has become a very popular person in the cosmetics industry. People that are fans of the Lime Crime brand know exactly who she is. She is someone that has founded the company that caters to people that are looking for an alternative brand.
No longer are the rules of gender specified for makeup anymore with Lime Crime. People that have been tired of the same different shades of red are getting a chance to see aqua, orange and purple colors of lipstick with Lime Crime. This is what the brand is all about. Doe Deere is reshaping the way that consumers perceive cosmetics.
Doe Deere has been able to do this with a great level of clarity because she is building a brand that does not look like anything else that is out there. She is not out to look at what the rest of the competitors are doing (http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/). Doe Deere is standing her own ground and building the company the way that she wants to build it. This has allowed her to gain a significant amount of respect from consumers that would much rather connect with a brand that is original and designed with a completely different way.
It is obvious that people are looking at what Doe Deere is doing with the Lime Crime brand. It has received more than a million followers through Instagram. This shows that people are excited about this brand of cosmetics and they are paying attention to what Doe Deere is doing next. She knows that her fanbase is loyal, and she also makes videos where she shows people how to apply makeup. This is great for the brand because it allows her to promote new products while she shows people how to utilize what she is selling.
The great thing about Doe Deere and her ability to market the brand and this way it is the amount of money that she has saved when it comes to advertising. She does not fall into a traditional operational structure. This has allowed her to cut her operating costs drastically. Learn more; https://ideamensch.com/doe-deere/
She does not have to worry about what the competition is doing when it comes to television commercials. This is not anything for her to worry about because she has a solid connection to the internet users. This allows her to gain quite a bit followers without having to spend money on advertising.