Since Fabletics first started, their mission has been to help women get the clothes they need in the most convenient and affordable way. The clothes they sell are meant to empower women while also making them feel comfortable. They know what they are doing when it comes to the market which has helped them to be a disruptor in the fashion industry. Even Kate Hudson supports Fabletics because it is a company she works with to make sure she is offering the best clothing ideas for them. For Fabletics to do this, they had to make sure their clothes were the best of the best since Kate Hudson doesn’t want to just support anyone.
Another thing Fabletics has done differently is offer people the chance to shop using the reverse showroom. Traditional online stores give people many different options to shop around even if the options they have to show aren’t what the customer is looking for. Fabletics is confident in their abilities so they make sure they can show their customers only what they are looking for. Part of what has made them so special is the fact they can give customers a nearly-perfect idea of what they will be able to see while they are using the site.
To figure out what customers are interested in, Fabletics has a Lifestyle Quiz. They require their customers to take the quiz. The customers simply answer questions about their life, their sense of style and what they are looking for when it comes to clothes. Fabletics puts this information together and uses it to show people what they can get out of the clothes they have to offer. It is part of what has made Fabletics among the best. Since they know so much about their customers, they can create outfits that are perfect for them.
In addition to all of this, Fabletics makes it easy to buy the clothes they have. All customers have to do is sign up once and they will receive the subscription. There are several steps they’ll have to take to make sure they are doing things right, but it will allow them the chance to try different outfits. Customers will generally need to approve the outfits each time they are sent a box or they are sent an outfit. This helps to cut down on the returns that would normally come to the company from customers who didn’t love their selection.