Up-Close With Lori Senecal As She Scales the Corporate Ladder in Marketing

Lori Senecal has been named as the new CEO of CP&B, a global firm specializing in deriving solutions for various business challenges. The company focuses on advertising, technology, experimental marketing and branding. Despite her recent appointment, Senecal will continue serving in her role as CEO and President of MDC Partner. The firm is no rush to find a replacement for her KBS role just yet.

Responsibilities as CEO

As the Global CEO of CP&B, Senecal is tasked with supervising the firm’s expansion and growth, promote coordination among the eight international offices and stimulate additional development. Chuck Porter, the company’s chairman, has hailed Senecal’s work ethic and professionalism as key reasons for her appointment. She possesses vast knowledge about the agency and is fueled by the passion for seeing it prosper. Alternatively, her exceptional expertise blends in with her passion and values to mold the most suitable professional for the job. See: https://www.shootonline.com/news/tags/13820

Her appointment signals the start of a new chapter as she is expected to collaborate with the in-house management team to realize company goals. Along with Richard Pinder and Andrew Keller, the current CEO, the firm is on course to effectively meet the needs of its diverse clients.

Read more: Kirshenbaum Taps Lori Senecal to Take Over as President-CEO

Events Leading Up To Her Employment

Lori’s appointment comes in the backdrop of a series of events that ultimately led to her recognition. As of August 2014, Senecal served as CEO at KBS and was feted as the global executive chairman. With her post, Lori Senecal was tasked with consulting with various MDC agencies to identify growth areas and initiate development activities. Her experience also came in handy when CP&B was in the market for a professional with an in-depth knowledge of booming markets in the Far East.

Interview with Laura Dunn
Lori Senecal recently had a sit down with Laura Dunn in which she provided an up-close profile about her professional life. As the last born in a family of four siblings, Lori credits her self- drive for success as a key determinant to the leader she is today. She had to break down stereotypes to shape her destiny and achieve her accomplishments.

The entrepreneur also credits her past work experience at KBS as a guiding compass to positive change. As a leader, she focuses on creating a culture of inspiration that brings out the best in individuals. Such a culture promotes synergy within a team, and they are more likely to achieve set goals. Senecal advises women to pursue careers in marketing due to their unique empathy, respect and ability to act on instincts as essential qualities of a competent professional.

Read articles by Lori Senecal on Media Post
Read more about Lori Senecal on PR NewsWire

Billy McFarland’s Vision and Reality

Billy McFarland is a unique young man in that he has formed and sold three businesses at a very early age and his latest venture, Magnises is taking hold across the United States with the objective of going internationally.

Magnises is a platform that has been formed for millennials who work and live in an urban setting with the opportunity to use Magnises to meet, connect and get to know others similar to themselves. It is an ideal setting because members get significant discounts at some of their favorite restaurants, clubs, bars, business perks, travel venues, concerts and special events.

For an annual fee of just $250, a member gets the Magnises Card, or “Black Card” as it is called. All of the member’s information is copied onto the magnetic strip of the Black Card, which is used to pay the bill at the member business while applying the discount automatically.

Millennials love to meet to swap stories, brag on themselves and make business contacts. Why not take advantage of the discounts as well. It is a no-brainer. The Black Card has become a status symbol in New York City and Washington D.C., the two major areas where Magnises is located.

The target is a demographic of young professionals, entrepreneurs, managers of IT and the garment industry, and others who are moving up in their fields between the ages of 21 and 35. These folks are socially mobile and very interested in the connection power that Magnises brings.

McFarland is very interested in the expansion of Magnises too, because what works in New York City and Washington D.C. should work well in many other metro areas where the millennials work and live. Initial targets include Boston, Atlanta, Chicago, Los Angeles and London.

A recent infusion of cash to the tune of $3 million has not hurt the cause either. The business model is an excellent one, and McFarland has hired good management to compliment his good qualities, and they have impressive past business experience in their own right.

According to INC, Billy McFarland feels that there is no time like the present to make the Magnisess concept viable for the other locations and he doesn’t want to miss the opportunity.

Why the Wen by Chaz hair conditioner is right for you

Chaz Dean is a stylist of the stars. He has created a revolutionary product that has completely changed how see the hair care industry. The product is a new lie in the market called Wen. It is highly unique because it doesn’t contain traditional shampoo. What makes the product entirely different is that it cleanses the hair and conditions it simultaneously. The product forms a natural cleaning system. You will not find traditional chemicals such as sodium laurel sulfate and other harsh detergents present in regular shampoos. The Wen product never lathers. When combined with water, it creates a silky smooth foam.

So why is the Wen by Chaz hair conditioner right for you? For one, the product creator has not used regular shampoo for himself and clients for more than fourteen years. While it was not easy to achieve the transition, he achieved it after frequent use. It was not easy either to convince his clients the need to get read of shampoo thoroughly. Anyone that I having crisis with their hair should get rid of using basic shampoo. Chaz Dean has always explained the need to get rid of shampoo, and many have been open to change.

People that suffer from unmanageable, dry and itchy skull should find the product very helpful. Other users of the product that previously experienced the problem have reported their disappearance. The product contains no lather, no detergents that could leave harmful chemicals in your hair.

If you want the Sephora endorsed product to work first, you should use apply the Wen conditioner first. Pat your hair with a towel until it is fully dump and not dripping. You should then use about twenty pumps of the conditioner by applying it in your palms and spreading it wildly. Massage it down your hair after applying it. Leave it for some time to help it work better. A short period of five minutes while rubbing the hair helps it get absorbed better.


Doe Deere and her success with Lime Crime cosmetics

Doe always aspired to be an entrepreneur. She was into music, fashion, and makeup. She was always unique, and had the drive to be herself no matter what. She always searched for bold and vibrant colored cosmetics, but had a very hard time finding them. This inspired Doe to make her own. In 2008, she launched her fist bright and bold cosmetics. Her Lime Crime Cosmetics line became a huge hit. At first they doubted it because they thought that most people wouldn’t want to purchase lipstick they couldn’t try on, but she proved them wrong, and now many different cosmetic lines followed the pattern.


Makeup has always been a big part of her life and who she is as a person. Makeup to her, is another form of self-expression and freedom. She has always believed that beauty isn’t just natural or what looks best, she believes that it is how you feel. Doe has always used clothes and makeup as a way to be a unique individual. This is where her makeup line is so unique. She is very connected to what her cosmetic line is all about. She knows her company and what it stands for. She goes as far as trying on every product before she launches them. She is pretty in tune with her customers.


Doe has learned to trust her gut instinct as a tactic to be successful. Intuition is her second nature and she refuses to seal a deal if she doesn’t have a good gut feeling about it. A great way in which she has reached her success is by being confident and knowing her brand! She also believes that treating her employees, vendors, and partners with love and respect is very important to be successful, because everyone deserves to feel appreciated. Another tactic she uses is uplifting people and encouraging them with positive reinforcement.


Her biggest influence in her life is her Husband/Partner, Mark. Sixteen years ago they started a rock band together and have been inseparable since. He is now Lime Crimes president!