Chapstick no Longer the Lip Balm Leader

With a lip balm handy, alleviate dry, chapped lips is easy and simple. Despite the growing number of lip balms on the market, oftentimes people reach for the popular product or the name they grew up with. Usually the Chapstick name is one that stands out in a person’s mind. The brand has been around forever (okay, since the 1880s, which is almost forever) and is likely the lip balm that your mom handed you to coat your lips as a youngster.

But times have changed and brands have evolved. Chapstick may no longer be the brand that it once was, nor the brand that provides your lips with the protection and smoothness they truly need. In fact, new studies suggest that EOS lip balm, a brand that came along about seven years ago, is a better option than the original tried and trusted Chapstick brand. The study showed that people are reaching for EOS and Burt’s Bees lip balms more so than Chapstick and Blistex, the two longest-selling lip balms on the market. See, http://www.ulta.com/brand/eos.

EOS certainly made headlines when they released their lip balms in fun shaped canisters and in delicious flavors. The lip balms were so much more, however, designed to engage all of a woman’s senses while protecting her lips fully. Once celebrities like Kim Kardashian and Miley Cyrus made the spotlight with a ball of EOS in hand, the brand quickly excelled into a company selling more than one-million lip balms on a weekly basis. Visit the EOS Facebook page and YouTube channel for more information on the brand today.

 

How Brands Can Fight Negativity Using Online Reputation Management

The internet is a big platform that accommodates everything from e-stores to social websites. For many years, brands have experienced a challenge with the internet when it comes to reputation management. Companies that have an online presence have at least experienced negativity from a dissatisfied customer or cyber criminals. Website  Onlinereputationreviews.com reveals that the result of negativity about a brand can be reduced sales and inability to attract new customers. That is why it is important for brands to devise new ways to counteract the effects of negativity through online reputation management.

With online reputation management, a brand can reduce or even erase any trace of negative press. While large companies can afford to hire reputation management companies, small businesses have no option but to come up with other cost-effective ways. There are several ways small businesses can do online reputation management.

The first key step to online reputation management is knowing where the business stands online. One can search the name of the company using Google, Bing or Yahoo and then look at the results that come up in the first or the second page. The company’s keywords and common phrases can also bring helpful search results. If there is a concerning information from the results, it is advisable you write them down and follow up. The brand should also look at the common yet overlooked communication mistakes. Some of the small mistakes that can damage a company’s reputation include misspellings on common company phrases.

Also, brands should keep track of the site visitors. Some individuals may be out there with malicious intentions to damage the company’s reputation. Employees also play a crucial role when it comes to reputation. Employees who have a bad history in the society can compromise the company’s reputation. Therefore, the brand must ensure that the employees have a clear working record with no criminal history or integrity issues.

Some reputation damages are outside the internet. Dealing with them can be a challenging task if a company does not have an online presence. The business can build a website or create a social media page to combat the effects of the negativity circulating locally. Videos and constant updates can make a huge difference. If possible, the company should create an interactive blog to address any issue that may come up.