How Brands Can Fight Negativity Using Online Reputation Management

The internet is a big platform that accommodates everything from e-stores to social websites. For many years, brands have experienced a challenge with the internet when it comes to reputation management. Companies that have an online presence have at least experienced negativity from a dissatisfied customer or cyber criminals. Website reveals that the result of negativity about a brand can be reduced sales and inability to attract new customers. That is why it is important for brands to devise new ways to counteract the effects of negativity through online reputation management.

With online reputation management, a brand can reduce or even erase any trace of negative press. While large companies can afford to hire reputation management companies, small businesses have no option but to come up with other cost-effective ways. There are several ways small businesses can do online reputation management.

The first key step to online reputation management is knowing where the business stands online. One can search the name of the company using Google, Bing or Yahoo and then look at the results that come up in the first or the second page. The company’s keywords and common phrases can also bring helpful search results. If there is a concerning information from the results, it is advisable you write them down and follow up. The brand should also look at the common yet overlooked communication mistakes. Some of the small mistakes that can damage a company’s reputation include misspellings on common company phrases.

Also, brands should keep track of the site visitors. Some individuals may be out there with malicious intentions to damage the company’s reputation. Employees also play a crucial role when it comes to reputation. Employees who have a bad history in the society can compromise the company’s reputation. Therefore, the brand must ensure that the employees have a clear working record with no criminal history or integrity issues.

Some reputation damages are outside the internet. Dealing with them can be a challenging task if a company does not have an online presence. The business can build a website or create a social media page to combat the effects of the negativity circulating locally. Videos and constant updates can make a huge difference. If possible, the company should create an interactive blog to address any issue that may come up.

The Active Wear Brand that is Everything!

Looking for a brand of Athletic gear that looks great and feels great too? I’m talking about Fabletics, the active wear line co-founded by Kate Hudson. Did I mention it’s also affordable!

Fabletics has been an online subscription service for 3 years, but they are now venturing out into Brick and Mortar! You can now purchase your favorite collections in person. You can try them on, feel the fabric, see the quality and get help from real live sales associates. Fabletics plans to open 75 to 100 stores in the U.S. over the next 3-5 years. How awesome is that? They have recently opened a seventh store in The Mall of America.

Men’s apparel and Accessories on Popsugar were added just last year to this collection and the company is expanding to Swimwear and Dresses this year. If you’re looking for Bold colors, unique patterns and lower price points, Fabletics is the place to shop.

In case you didn’t already know, Fabletics is co-founded by the Actress/Mother of two and fashionista Kate Hudson. She along with Don Resser and Adam Goldenberg created the brand in October of 2013 when they noticed the lack of stylish activewear available in the marketplace at an affordable price. The company started in 2013 and has broadened it’s horizons by opening six U.S. Retail locations by October of 2015. That is quite an accomplishment. You go Fabletics!
How it works…

To sign up to receive these amazingly stylish active wear outfits, you must first sign up for a subscription online. You go to Fabletics and click on “Get Started”. You will be asked to complete a Quiz in order to determine your style and work out routine. This helps the stylists hand pick outfits for you according to your specific taste and workout routine. Your first outfit is only $25 with free shipping! That’s a great deal, right? You also have a 30 day fit guarantee. You have 30 days after the shipping date to return your outfit for an exchange or a refund. If you ask for a refund, you may be subject to a $5.95 restocking fee. Just be mindful that the $25 is ONLY for your first outfit. You are signing up for a subscription service, so you will be billed monthly on After your first outfit, the following months will automatically charge $49.95 to your credit card or draft from your checking account. The good thing is, you can choose to “skip the month”. If you decide you don’t need an extra outfit or simply just can not afford it for the month, you can simply log in to your account and select “skip the month” and you will not be charged. You MUST do this between the 1st and 5th of each month or you will be charged and your account will be credited for One outfit. They will never ship without your approval, so you must log in to choose your outfit for the month or you’ll be charged and credited so that you can pick out your outfit later. This needs to be done by the 6th of every month. You will also be charged a $4.95 shipping and handling fee after your first month.

Fabletics supports and celebrates ALL body types. Whether you’re a thin and tall or short and curvy, Fabletics has something for you. Reviews on Fabletic’s Facebook page state “These Leggings are Everything” and “Wow looking great Ladies! I love seeing these styles on different body types”. If you’re a social media person, you can find Fabletics on Facebook, Twitter and Instagram. You can view videos, model photo shoots and upcoming releases of new styles.

The Formation of Laws that offer Protection to SEC Whistleblowers

The United States’ laws that control the finance sector were amended in 2010 by the Dodd-Frank Wall Street Reform and the Consumer Protection Act, which were passed by the Congress. These two legislations were the only fundamental laws that had brought changes to the sector since the Great Depression. The adjustment led to the formation of a program that offers protection to individuals who volunteer to inform the Securities and Exchange Commission on fraudulent businesses of their employers. The plan that is known as the SEC whistleblower protection program was drafted and implemented under the Dodd-Frank Act.

The passing of the two legislations and the formation of the whistleblower protection program influenced the creation of various law companies that have specialized in the provision of legal representation services for SEC informants. The Lebaton Sucharow law group was the pioneer in practicing whistleblower protection law, and therefore, it has sufficient experience. It has currently organized various structures that enable it to file litigations in the most competent way. The professionals that serve the company include financial analysts, investigators, and forensic examiners. They are guided by a whistleblower representation practice that was formed by the firm, and they have ample knowledge on how state and federal laws are executed hence, they can offer unparalleled representation to the company’s clients.

The management of the Lebaton Sucharow law firm is headed by Jordan A. Thomas. Jordan has ample knowledge and experience of federal securities laws since he served the SEC as its deputy director and the assistant chief litigation counsel of its enforcement branch. He was part of the team that formed the whistleblower protection program.

The whistleblower protection program sets rewards that should be given to the informants. The whistleblowers are assured of job security and protection from any form of harassment from the employers. They are also given a monetary reward, which is set to be 10-30 percent of the money that the commission collects as penalties from the law breakers who are apprehended due to the information that the whistleblower provides. The informants can also be rewarded by other law enforcement organizations that impose fines of the offenders due to the intelligence that they provided.

Any individual who would like to offer information to the SEC should feel free to visit its offices, and the commission does not charge any consultation fees. It is, however, important for the whistleblowers to avoid disclosing their identity by giving information such as names. The informants can use attorneys to represent them in case they want to stay completely anonymous.

Town Residential Provides Invaluable Services

New York City is one of the most exciting and dynamic cities in the world. It is the economic leader of the United States and is one of the most densely populated areas in the country. Due to the strong professional market, significant amount of corporate and foreign investment, and other draws, the real estate market in New York can be incredibly competitive for anyone looking to buy or rent a residential property.


Because of the demand and competition in the New York City real estate market, it is very important that all people work with an experienced real estate firm that is knowledgeable about the local market. One company that could provide a number of different advantages to its clients is Town Residential. Town Residential is a New York-based real estate firm that has been in operations since 2010. While it is relatively young compared to its competitors in the city, Town Residential has already received significant acclaim and has a great reputation.


Those that are looking to buy or rent a property in New York City will find that Town Residential has more knowledge about the market than any other firm in the city. The company provides all clients with its buyer’s guide, who has the most accurate and current information compared to other real estate magazines. The guide contains a lot of information valuable to a real estate buyer or tenant, including trends in neighborhoods across the city, new projects that are coming online in the coming year, and other factors that could impact someone’s decision to rent.


While their knowledge of the marketplace is very valuable to buyers and potential tenants, the service that they provide is unfounded. Town Residential will guide a prospective tenant through all aspects of the process including researching units for lease, visiting the interested apartments, going through the application and negotiation process, and even reviewing the lease.


Exposure Is The Important Part OF Online Business

One thing that an online business owner needs in order to get his business to succeed is exposure. A lot of online businesses start up and tend to fall into obscurity and a slow death because very few people know about these businesses. Therefore, it is very important that the business owner figures out a way to gain exposure and expand on his business. The same could be said about online reputation management. If one is able to get enough exposure for his content, he will have a better time managing his online image and better way to Brand Yourself. The only thing is that one needs to know how to do that,

Fortunately, there is an easy way to gain a lot of exposure. There are tons of free sites that one could sign up with in order to create pages. Among the types of pages that a business owner could create are company profiles. The business owner could write a short biography as well as the purpose and vision of his business so that he can gain the attention of other users. There are plenty of sites like and that could do a lot for exposure when it comes to a page.

With enough exposure, people will be able to find the business owner. One recommended thing to do is to link back to the page from the sites that are used to create the profile. As a result, more people will learn about the business owner and the services he is offering. This will help him create a good company image. When people love the image that is presented before them, they will be more likely to shop at the business of the owner. As a result, he will not only build a good income, but a good reputation as well. He will also gain the trust of his customers which will result in his success.

David Osio and Davos Real Estate Group Launch an Innovative Real Estate App

David Osio, together with his Davos Real Estate Group, Pablo Bausili and Gerard Gonzalez, launched a new mobile app for their eminent clientele. The new mobile app dubbed “Davos CAP Calculator” is aimed to help the clientele estimate the returns the investments they make in real estate yield. The Davos Real Estate Group forms part of the autonomous companies that make up Davos Financial Group. This group is a global financial group that leads in offering financial advice comprehensively to the Latin- American market. The Financial Group has a business objective that revolves around having a venture strategy to meet all the client’s needs and expectations.


Over the past six months, the Executive Director of Davos REG, Gerard Gonzalez, was involved in designing and developing the technology platform with the Tecknolution company. The tool will prove useful in estimating the gain a property you invest in will fetch after considering all the associated expenses. The application is available on both Android and iPhone devices as it was developed using the latest technology. David Osio explained that the application originated from the company’s business objective that seeks to assist and guide clients in making viable real estate investments. This necessitated the development of the mobile application.


About David Osio


David Osio is the CEO and founder of the Davos Financial Group that is made up of independent companies. David has successfully guided the growth and expansion of the companies with his hands-on leadership and business skills. He has played a part in increasing its income levels as well as expansion into the global market by establishing offices in Lisbon, New York, Geneva, Panama City and Miami. Read more:


David Osio is a Catholic University Andres Bello graduate having undertaken an Advanced Management Program in International Banking Law. He began his career journey in 1981 as the CEO and President of OPED Enterprise in charge of the coffee export programs. He also worked for LETCO COMMERCIAL COMPANIES. He also had a stint at the MGO Law firm in Caracas in 1984. He got valuable experience in Banking Law and dealt with corporate clients like Consolidated Bank and Ferro Corporation. In 1993, David Osio opted to venture on an entrepreneurial journey and started the Davos Financial Group. This was the first business based in Venezuela offering financial advice to a clientele that is very select. His management skills have seen him develop a financial boutique that is tailored towards matching the expectations and demand of every client.

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White Shark Media Illustrates How Complaints Can be Converted to Useful Ideas

Identified among the 29 Premier SMB partners of Google AdWords in the U.S., White Shark Media is a leading provider of digital marketing services. The company was established in 2011 and despite being in the market for few years, it has made strides through innovative projects and focused customer service.

Along the way, there have also been complaints from customers about several issues, and this information has served as a guide to the company to innovate and improve on certain areas. To many companies, complaints will appear grim and make the business look helpless, but White Shark Media Complaints team appreciates whenever a customer posts a complaint and here is why.

“Most customers are coming through phone interractions”
White Shark Media’s customers complained that most of their customers came through phone calls and there were no reliable options to help in tracking the interactions of these customers.

This inspired the company to partner with Marchex in a bid to offer call tracking to every client who signs up. This is a vital step for the business and would help local businesses reap better benefits through their AdWords management plans.


“I got a support representative mismatched for my problem”
This is witnessed many times in companies, and can be attributed mainly to lack of a proper team of SEM Consultants. Some customers realize after signing up they are handed over to someone who seems less concerned about their concerns and problems.

White Shark Media encountered this problem and was able to take measures to eliminate damage by hiring a well-informed team of SEM Consultants. There are also additional channels for those seeking support as these consultants are not the only option for customers.

Additionally, communication has been restructured to improve the way the company reaches customers and how each stage of the campaign is handled. There are more reporting channels and a 24-hour system for all customers from different parts of the world.  Learn more about White Shark Media Complaints:

“I would also like SEO services with you”
Although White Shark Media is yet to introduce SEO services, the company has been helping clients to choose the right SEO Company for their needs.

To ensure clients don’t get ripped off by SEO vendors, White Shark Media takes a look at all SEO proposals and works completed by a company before issuing advice.

All you need is to forward whatever materials you have to your SEM Strategist and you will receive in-depth information that will assist you in your search for a reliable SEO firm.


David Osio has indeed done it again! Of course, he has done it numerous times so far…..he is, after all, a man of serious business in the real estate world. Yet this time, both he and his executive team have truly DONE IT AGAIN!

They have delivered a brand new innovative tool in the form of an Android or iPhone mobile app. The app is called the Davos CAP Calculator….and it is everything new in the world of mobile real estate. There are few like it, and competition only continues to grow more fierce in this arena! You are either IN or you are OUT! Which one are you today?

According to a recent source in a PR Newswire online site (, it does appear that, Mr. Osio and his team—-as I mention—-have done it again! They have delivered ‘new’. They have delivered ‘fresh’. They have delivered ‘innovative’!

The article is titled “David Osio and his executive team at Davos Real Estate Group launch its new real estate application”….and it most certainly does live up to that title! Mr. Osio and his team have been hard at work for a long time now, and have finally accomplished a breakthrough and a new medium for their business at the same time… which may in fact change many lives with the mere push of a screen or a simple side swipe. No joke, this is highly appealing. After all, who doesn’t have a phone and use it constantly these days…..and who hasn’t searched for every app in the world imaginable? I admit it: most of us have. I know I certainly have. And I am always looking to try and discover and use new applications or even more older ones! What can I say? That is just the society in which we live today: globally connected and continually changing! Mr. Osio and his executive team have done their homework, as this app has been claimed an absolute success and a helpful tool of tools for any one.

Just for some background information, Mr. David Osio has been in the real estate game for awhile now. He began in humble roots and worked his way up over time. He is currently the Executive Director and Founder of Davos Financial Group, and was previously a lawyer firm director in Caracas, Venezuela….for a company known as MGO. He is originally from Valencia, Venezuela.

Learn more:

JustFab: The Goose of the Golden Eggs in the Internet Fashion World

If you come across Adam Goldenberg on the street you would never imagine him to be the co-CEO of a fashion company. This a guy and a nerdy one at that, but he and his partner Don Ressler have reshaped the way women buy shoes online.

These Two Guys Have a Passion for Fashion
Both Don Ressler and Adam Goldenberg were successful online businessmen before they started this huge success. What makes them stand out from others? They were good at was spotting trends and developing business within that area. What is their secret? “It has to become our passion,” says Goldenberg. “And then it has to be fun.”

These two nerds are the guys that founded the popular JustFab at, which is not only a fashion e-store but also has an integrated social function which matches a girl’s style to weekly products that meet her taste.

Goldenberg started his first company at the age of 15, a gamers social media site, which he later sold it to Intermix Media, the owner of MySpace. He quit school and became the Vice President of Strategic Planning. At the age of 20 he became the youngest COO of a publicly traded company. It was here that Adam met his current partner Don, an entrepreneur and brand building specialist who also sold his business to Intermix in 2001.

In 2006, they joined forces and created the e-commerce platform known as Intelligent Beauty. This was a platform under which they established various brands and became health and beauty Internet leader. It is here that they came up with their idea of the ultimate personalized shopping experience, merging social interaction with cutting-edge fashion at an affordable price. They decided that to get a better user experience they needed to make fashion social and fun, so they set up the personalized platform known as JustFab on VB Profiles, a membership fashion community where members get a selection of shoes or handbags tailored to their taste. This keeps engagement and subscriptions high. JustFab shows women how to wear an item and demonstrates how to complete the look.

Bottom Line
When Adam Goldenberg started JustFab he didn’t know the difference between a pump and a peep hole shoe, but it was his Internet social skills and knowledge that allowed him to merge the power of technology with the fun of shopping. Today JustFab is a lucrative online fashion business that makes shopping fun and interactive.

Andy Wirth Seeks Reconciliation With Olympic Valley Incorporation


Over the past four years, Lake Tahoe has faced a drought and an incorporation battle over the Olympic Valley. Andy Wirth, CEO of Squaw Valley Ski Resort feared that the incorporation was a threat to the local businesses and civil climate; until they withdrew their effort to incorporate Olympic Valley. Wirth stated “It was truly a recipe for disaster, for fiscal disaster” in an article published by the Reno-Gazette Journal.

Wirth is a chairman on the board of Reno-Sparks Convention and Visitor’s Authority. He was appointed by the board in July 2013. He stated that “Enhancing air service is vital to the ski industry”, in an article that was published on He has outstanding experience in international resort management and has helped many airlines become more advanced with flights specifically for resorts. Wirth also stated in the article, how honored he was to represent the board, and how he planned to take their airport to a higher level in order to increase traveling to their region.

In 2016, Wirth will improve their transportation issue by opening a base to base gondola from Squaw Valley to Alpine Meadows. Allowing customers to ski each mountain without having to drive to different parking lots. Meaning there will be less cars on the road, so driving by Lake Tahoe will be less hectic. Wirth focuses on improving the local area and hopes to bring the community back together. The past four years have been difficult on the community of Lake Tahoe. Small businesses and locals have struggled financially. Hopefully with all the plans that Andy Wirth has in-store for the Lake Tahoe area, it can get the community back on its feet again.